While we often look at the EU as a single market, the motivations behind starting a business vary significantly between regions:

• Spain & Greece: Often perceived as crisis-prone, yet entrepreneurship is their engine for recovery. Here, high business creation is often necessity-driven, sparking incredible resilience and new models in tourism and services
• The Netherlands: A contrast where entrepreneurship is predominantly opportunity-driven. A strong startup ecosystem supports tech-oriented ventures and rapid scaling.

The Conclusion? Structural differences shape both motivations and growth potential. There is no “one-size-fits-all” approach to business education.

Photo source